Brief 9: College Media, Times are Changing

     

     College seems to be another world in its own. "For college students, a university creates a bubble-like environment we believe to be unique". However unique each university is, they share a lot of the same problems, one being the current state of college media. "College media outlets are in turmoil". They have lost much of their revenue and are falling behind in this new technological era. With the current college generation being quick to address problems, something is being done to bring college media back. 

     "College media innovators gathered for a national Future of Student Media Summit in Schoonover Center at Ohio University". This event was even funded by the John S. and James L. Knight Foundation, "the worlds premier funder of of journalism initiatives". The "aim of the first-of-its-kind event is simple - brainstorm practical solutions to revenue and audience engagement challenges for college media". The Post, who attended this convention, believes that them coming together with the college media community will "address collective challenges and better position [their] organizations for success". 

     Since cell phones are a "predominant news source for college students, college media is poised to lead the way in developing new ways to connect with [their] audience". Times are changing. Technology is seeming to rule our lives. Having students that have grown up with the advancement of technology and have first hand experience on how dependent the college aged generation is, it leaves reason to see promise in them finding new innovative ways to bring back popularity and revenue to college media outlets. In the future, we may see college media being done in ways never seen or done before. 

Articles Cited: 
(http://www.thepostathens.com/opinion/future-of-student-media-summit-aims-to-identify-and-fix/article_bd4e9712-fb67-11e5-9c45-036330423faa.html)